19 Best SEO Tools in 2023.

SEO Tools are very important to your online business to prosper fast. It saves a lot of time by just analyzing data in one click.

Keyword research tools will help you reach your goal by facilitating organic traffic to your site.

Any online business need traffic and to get free traffic you have rank top on search engines. To rank on first pages of google search engine you need to use the right SEO Tool.

SEO Tools will help you see what is working and maximize opportunities available.

What are the best SEO Tools in 2023?

Look them here as we review them squarely.

  • Ahrefs.
  • Surfer SEO.
  • Google search Console.
  • SEMRush.
  • Moz.
  • GrowthBar.
  • Ubersuggest.
  • Google Trends.
  • Screaming frog.
  • SEOQuake.
  • Fat Rank.
  • Siteliner.
  • SERanking.
  • SEObility.
  • SpyFu.
  • WooRank.
  • KWFinder.
  • Google analytics.
  • SEOptimer.


Ahrefs is one of the best SEO tool that is highly recommended. It is second largest web crawler after google. Experts agree Ahrefs being the best keyword research analysis Tool so far.

It gives you info on where to improve on your web to rank top on google search engine.

The SEO Tool helps you understand competitor’s strategy and backlink activities so that you can improve your website.

Price plan starts from $99/month.

It is often used for:

  • Backlink audit.
  • Competition analysis.
  • Keyword research.
  • URL ranking.
  • Market difficulty.
  • Best liked content that rank.


  • Ranking strategy, helps in giving you strategies to use to rank.
  • Advanced SEO Tools.
  • Backlink explorer.
  • Great content searches.
  • URL ranking and keyword difficulty.

User experience:

  • The best SEO Tool.
  • Easy to use.
  • Reliable.
  • Simple to work with.
  • Large database SEO Tool.
  • Best in ranking system.
  • Understanding popular competitors’ strategy.
  • Expensive paid plan.

2.Surfer SEO.

Surfer SEO Tool is among the best tools that provide you with complete data analysis to rank your website. It offers advanced competitor keyword strategy to use and maximize on your ranking.

It has free plan for beginners and their monthly plan start from $49/month.


  • Content planning- making great content that rank top.
  • Keyword research.
  • Competitor analysis.
  • Shows you where to adjust and fix for ranking.

User experience:

  • Good content plan writer.
  • Good SEO Tool.
  • Increases productivity.
  • Good in content generation process.
  • Easy to use.
  • It is quite expensive.
  • Has limited free plan.

3.Google search Console.

As the name suggests it googles SEO Tool used for website rank improvement. It is a free SEO Tool that can help rank in search engines.

It helps you understand how other user and google see your site so that to increase your ranking.

You need to verify your site by submitting sitemap for indexing. Good for beginners.


  • Allows you to submit sitemap for ranking.
  • SEO Tool for better data analysis.
  • Give good information about your channel.
  • Beginner friendly.

User experience:

  • Good for SEO and data analysis.
  • Security monitoring.
  • Good for organic traffic monitoring.
  • Unlimited free plan.
  • Good for SEO.
  • Good for beginners.
  • Does not have some SEO functionalities.


SEMRush is among the best and leading SEO Tools that help in site ranking on search engines.

It helps online business owners understand their best competitors’ strategies to take advantage of.

It is good in backlink strategies, SEO, Search engine result and much more info on ranking and optimizing site.

Analytical statistics to check your site progress and know how to improve performance.

Their payment plan starts from $99/month.


  • Advanced analytical statistics for viewing performance and progress.
  • See your competitor’s strategy.
  • Good SEO Tools.
  • Helps on ad campaign strategy.

User experience:

  • Excellent for keyword research for ranking on search engine.
  • Good competitor info.
  • Good for ad campaign.
  • Good statistical analytics.
  • Good SEO Tools
  • Their monthly plan paid version is expensive although it offers good support SEO Tools.


Moz is one of the best SEO Tool available in the market that aid you in terms of ranking, backlink strategies and advanced analytical statistics that give insights on how your site is performing and the way to improve it.

Its keyword research gives you authority to optimize various pages. It offers you 30 day free trial and it payment plan starts from $99/month.

Moz is always up to date SEO Tool that gives the best google algorithm to consider in your content creation.

A chat system that gives elaborate response to the questions asked.


  • Advanced keyword research tool.
  • Gives good backlink analysis.
  • Statistical analysis for checking progress and performance.
  • Helps in site audit by finding errors in webpages.

Users experience:

  • Statistical analysis to view site performance.
  • Backlink analysis.
  • Increased traffic.
  • Insightful chat for solving customer issues.
  • Enhanced traffic for the site by ranking high.
  • Limited free plan.
  • Expensive plan to start with.


GrowthBar facilitates your website with keyword research strategy, competitive analysis and track ranking of your site and see ads that are working.

It is among the easiest and simple to use SEO Tool that is preferred by most beginners, entrepreneurs and freelancers.

It has 5 day free trial and their payment plan start from $29/month.


  • Keyword suggestion tool for organic searches.
  • Backlink strategy by viewing competitor’s top backlinks.
  • Content organizer by creating site headlines, word count, keyword consideration and links.
  • See the keyword difficulty score for the content you want rank on search engine.

User experience:

  • Easy to use SEO Tool.
  • Good keyword research tool.
  • Good analytics.
  • Content generation Tool.
  • See competitor activities to improve your site.
  • Word count system.
  • Statistical analytics to view progress.
  • Difficulty score, keyword suggestion and Facebook ads.
  • Limited free trial of 5 days.


Ubersuggest is free keyword Tool developed by Neil Patel for identifying keywords, intent behind searches and contents outreach.

Ubersuggest metrics are reports on keyword volume and if keyword targeted is of any worth, seasonal trends and competition of the market.

It is among the best free keyword research tool that can help ranking of your site.


  • Content arrangement and optimization by providing keywords to use.
  • SEO analysis to reach targeted audience.
  • Competitors’ analysis to model their best keyword strategy.
  • Backlink analysis.

User experience:

  • Easy to use SEO Tool.
  • Among the best free Tool.
  • Analytics to outsmart your competitors.
  • Cost free Tool.
  • Advanced statistical analysis of competitors.
  • Need to improve on some niches keywords that are unavailable.

8.Google Trends.

Google trends it was in the market for some years and its good SEO Tool that will offer you keyword research, trends around the topic you want write and statistical analysis.

It a free tool to use to optimize your website.


  • Good SEO Tool for beginners.
  • Analytics of data to compare and contrast trends.
  • Worldwide to get info on audience you are targeting.

User experience:

  • Free SEO Tool.
  • Good keyword research tool.
  • Cost free keyword research Tool.
  • Simple and easy to use.
  • May not get all data you’re searching for.

9.Screaming frog.

Screaming frog is one of the best SEO Tool that help your website perform well in google search engine.

It finds the websites broken links, any duplicate and missing information on the page. You put your URL for checking SEO issues to be worked on.

It has free version and you can upgrade $149/year for more unlimited SEO activities.


  • Advanced data analysis.
  • Plagiarism control by finding duplicate contents.
  • Easy to navigate tools.

User experience:

  • Has good free plan to use for site optimization.
  • Easy to use SEO Tool.
  • Duplicate control system.
  • Cost free plan that is useful.
  • Easy to navigate tabs.
  • Limited free plan up to certain level of URL.


SEOQuake is one of the best SEO Tool that provides quite a good number of SEO metrics.

It offers on page audit, link assessment, websites comparison to check where you are with your competitors, export crucial features, easy to use dashboard and SEO analysis.

SEOQuake is best free SEO Tool.


  • Keyword analysis for better ranking.
  • Export features for downloading data required for your site.
  • SEO Bar that provide information.
  • Analysis of the SERP.

User experience:

  • Cost free SEO TOOL.
  • Good analytics to view progress.
  • Ability to export features for downloading data.
  • Free cost.
  • Easy to use.
  • Competitor analysis.
  • Lack some features.

11. Fat Rank.

Fat Rank facilitates easy analysis of your website performance. It is chrome extension that allows you see where your site ranks on google search engine and therefore do the necessary requirement.

It is mobile friendly with a mobile APP.

Fat Rank is free SEO Tool.


  • Unlimited keyword.
  • Good analytics.
  • Mobile app.

User experience:

  • Good statistical analysis.
  • Unlimited SEO Tool.
  • Free of charge SEO Tool.
  • Cost free.
  • Competitor analysis.
  • Ranking reports.
  • Some features absent.


Siteliner is SEO Tool that is powerful in terms of checking duplicate content, broken links, page speed and size. Such information help you improve your website ranking and authority.

It can compare your site with others to help understand where to improve on.

Siteliner is a free SEO Tool to help your website rank better.


  • Check duplicate content.
  • Analysis of page authority.
  • Reports on page ranking.
  • Checks whether there is broken link.

User experience:

  • Finds duplicate content
  • Scan broken link presence.
  • Good analytics.
  • Cost free SEO Tool.
  • Free SEO Tool.
  • Duplicate issues solved.
  • Broken links sorted out.
  • Good analysis

Limited analysis on page SEO.


SERanking is good all in one platform for analyzing website performance and traffic.

It provides rank tracking, backlinks, competitor analysis and website audit.

Site audit helps you find errors on your website that are affecting ranking.

Its payment plan start from $39/mo.


  • Checks keyword ranking.
  • Competitor analysis.
  • Website audit of error that are affecting SEO performance.
  • Backlink analysis to improve ranking and site authority.

User experience:

  • Website audit of errors.
  • Analytics on competitors.
  • Good backlink analysis.
  • Easy to use dashboard.
  • Competitor information.
  • Some features are limited.


SEObility is among the good all in one SEO Tool that offers your ability to monitor your website with SEO guidelines.

Audit duplicate content and broken links on your site.

Link building strategy and updates that improve site ranking on google.

It has limited free plan and it payment plan starts from $50/mo.


  • Audit site to find errors like duplicate.
  • Link building activities.
  • SEO analysis.
  • Monitor page speed.
  • Reports and updates availed.

User experience:

  • Good site auditing.
  • Link building strategy and checking backlinks.
  • Easy to use.
  • 30 day free plan.
  • Good SEO analysis Tool.
  • Limited free plan.


SpyFu is a competitor SEO Tool that finds keyword used by your competitors.

It helps you find out competitor ad campaign and their organic traffic.

SpyFu drives both organic and paid traffic to your website.

Their plan starts from $33/month.


  • Helps in monitoring competitors PPC.
  • Keyword spy tool that shows your competitors strategy.
  • Shows ranking trends.
  • Find out competitor ad campaign.

User experience:

  • Statistical analytics on competitors keyword research.
  • Finds competitor ad campaign strategy that helps your website.
  • Show ranking trends.
  • Competitor strategy to modify.
  • Know your competitor ranking keywords.
  • May give contradictory information.


WooRank is SEO Tool that offer strategy to improve and optimize your website.

The SEO Tool gives you a lot of valuable information to analyze site traffic and sales.

It has 14 day free trial and their plan starts from $59.99/month.


  • SEO analysis Tool for tracking competitor keyword strategy.
  • Marketing tool for increasing sales.
  • Mobile app optimization.
  • Report on social media data.

User experience:

  • Valuable marketing information.
  • Social media information.
  • Competitor analytics.
  • Statistics on competitor information.
  • Good marketing tool.
  • Limited free plan and expensive to start with plan.


KWFinder is among the great SEO Tool that help your site rank better and detect duplicate issues.

Get keyword that are simple to rank with.

It has 10 day free trial and Monthly plan start from $29/month.


  • Competitor keyword information.
  • Simple to rank keyword like long tail keyword to rank easily.
  • SERP analysis to know your audience preferences.

User experience:

  • Analytical data of competitor.
  • Easy to rank keywords.
  • Easy and simple to rank long tail keywords.
  • Competitor info insights.
  • Limited free plan.

18.Google analytics.

Google analytics is among the best SEO Tool that can help optimize your site.

It helps in keyword research strategy by finding out what is working for your website to rank.


  • Analytics of competitor report.
  • See engagement with your audience.
  • View the paid and free traffic, compare to optimize the working strategy.

User experience:

  • Good statistical analytics data.
  • Valuable SEO Tool.
  • Easy and simple to use.
  • Limited to some features.


SEOptimer is simple and easy to use SEO Tool. It helps you on keyword research that increase your performance on ranking. It guides on link building strategies.

It payment plan starts from $29/month.


  • On page and off page optimization.
  • Good marketing features.
  • Analytical report.

User experience:

  • Easy to use dashboard.
  • Good website optimization.
  • Better keyword research.
  • Limited on some features.

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